- Emma Parker
- January 8, 2021
Doing a business is never a cakewalk for an entrepreneur as it involves many factors to be contemplated, and many stakeholders are to be negotiated. Getting the first funding for a start-up business is complicated as many companies sell the same products and services to the same set of customers.
Thus, at times it becomes difficult to communicate your unique selling proposition. This blog will help you better understand how you can differentiate your business from other peers in the industry.
Many direct lenders in the UK present online offering bad credit loans with guaranteed approval to entrepreneurs and businesses. Your company will be eligible for these loans even if you have a substandard credit rating since these lenders weigh you on your future ability to make money than your previous defaults.
Also, these lenders do not perform strict credit checks on the borrowers. Thus your credit rating would not plunge further if a bank rejects your loan application.
Let’s get to know some tricks and tips to make your potential customers notice your business. Here it goes:
• Social Media Presence
No matter what business you are in or what products and services you are selling, your target audience is there on social media. Social media marketing and advertising are one of the best ways to get noticed by your potential customers.
Having a social media page of your company can be a great way to advertise your offerings by posting regular content which your target audience can relate to. When you post awesome content, you will get more website visitors who will turn into your customers.
Companies worldwide, let alone the UK have been increasing their digital marketing budget as this type of marketing is the most effective to reach out to the maximum audience possible.
• Google Analytics
This is another effective tool which aids in business decision making based on data and statistics.
Google Analytics software provides entrepreneurs and managers with meaningful information about the traffic on their website, which is the premise behind creating a website in the first place. It will give intelligent insights about which part of the world your website visitors are using to search before landing on your home page, for what duration they stayed on your website etc.
Through all this, you can comprehend many things and primary of them being which keywords you should start using more often to attract a maximum number of visitors.
Other useful information you will get to know on an in-depth analysis is about comprehending a customer’s behaviour, which will help you better serve them.
• Social Media Listening
This is another essential task that companies usually ignore, but it adds many credibilities, and you get more and more customer through it. This task involves active monitoring of conversations and comments being written about your brand by users online. It could be a praise or a brickbat; either way, you should respond to that.
This helps a company know what their customers are speaking about them online, and they can accordingly tweak their business strategy to make it easier for their customers.
Social media listening also involves competitive analysis because you should analyse what your competitors are doing, what their customers are saying about them, how you can emulate something from their business model etc.
You need to be available on all social media platforms where you target audience is present to get the best out of this task.
• Web Hosting
No matter how big your offline business is in the country you operate, it tends to lose its credibility when you have no own website. Your target audience could not know about your brand and what you offer when you have no website.
Going by a survey conducted by Verisign, 84% of the customers find businesses having a dedicated website more trustworthy than businesses having just a social media page.
Thus, as a first rule, make sure to have a classy website of your company to reach out to people from different countries and come across as a professional brand.
There are certain dos and don’ts to contemplate while designing your app or website, make sure it is user-friendly and easy to navigate. It should be compatible with all operating systems (Android, Windows, iOS); it should be mobile-friendly as most of your users browse through their smartphones.
Make sure to have the least downtime of your website and the constant fixing of bugs during multiple testing stages. Feedback and positive comments about your brand by your loyal customers can be displayed on the website for visitors to take you more seriously.
• Paid Advertisements and Online Campaigns
Your target segment must be on renowned social media platforms like Facebook, Instagram, Snapchat, Twitter, YouTube etc. You can think of doing paid advertisements on these platforms, prompting your target audience to click that advertisement and land on your website to see what you have in store for them.
Also, make sure to have chatbots or virtual assistant to help visitors help them with quick query resolution while they are on your website. Give your potential customers a chance to interact with you and know more about your products and services. This engagement is pretty important to get the initial business from your new customers.
One such tool for constant engagement is social media campaigns which should incentivise customers to check it out and engage more with your brand. These are the crucial opportunities and techniques to get business from your potential customers.